We didn’t just open a shop; we grew up with the tide. For over 35 years, Cowells Beach Surf Shop has been a cornerstone of the Santa Cruz surf community. Family-owned and locally operated, we’ve spent decades helping neighbors and newcomers alike find their rhythm in the Pacific.

To us, Cowell’s isn't just a surf break—it’s home. Whether you’re here for your first rental or your hundredth hoodie, you’re part of the family.