XCEL
O'NEILL
SANTA CRUZ SKATEBOARDS
FCS
NSP
XCEL
O'NEILL
SANTA CRUZ SKATEBOARDS
FCS
NSP

Family Owned. Locally Grown.

We didn’t just open a shop; we grew up with the tide. For over 35 years, Cowells Beach Surf Shop has been a cornerstone of the Santa Cruz surf community. Family-owned and locally operated, we’ve spent decades helping neighbors and newcomers alike find their rhythm in the Pacific.

To us, Cowell’s isn't just a surf break—it’s home. Whether you’re here for your first rental or your hundredth hoodie, you’re part of the family.

  • Jeremy

    Robbie’s top notch service will always have me coming back here. Great dude. Great place. A must visit if you’re in the area.

    Shop now 
  • Gio

    Great customer service and very helpful for beginners

    Shop now 
  • ZACH

    Got all the gear you need, sweet shop, cool people, great location.

    Shop now 
  • ALEXANDER

    Super good vibe in the shop, 100% will be back 🤘

    Shop now 
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Visit Us

stop by the shop

30 Front Street
Santa Cruz, CA 95060

Store Hours

  • Monday - Friday 9:00 AM - 5:00 PM
  • Saturday - Sunday 8:00 AM - 5:00 PM