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Designed for maximum airflow and classic Santa Cruz style, it’s a go-to for anyone who spends their days chasing the sun.\u003c\/p\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"0\"\u003eGlance-Free Vision:\u003c\/b\u003e The curved bill is designed to cut glare off the water, making it ideal for checking the swell or a game of beach volleyball.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,0\"\u003e\u003cb data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"\u003eStay-Cool Design:\u003c\/b\u003e Open-top construction allows for total breathability, keeping you cool even when the midday sun hits the sand.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,2,0\"\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"0\"\u003eAdjustable Comfort:\u003c\/b\u003e Features a secure, easy-to-adjust closure for a custom \"one size fits all\" fit that stays put in the coastal breeze.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,3,0\"\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"0\"\u003eLocal Identity:\u003c\/b\u003e Embroidered with the iconic Cowell’s logo, repping the West Side’s favorite surf spot wherever you go.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cowells Surf Shop","offers":[{"title":"Black","offer_id":55444899758153,"sku":null,"price":24.99,"currency_code":"USD","in_stock":false},{"title":"Silver","offer_id":55444899790921,"sku":null,"price":24.99,"currency_code":"USD","in_stock":false},{"title":"Daylight Blue","offer_id":55444899823689,"sku":null,"price":24.99,"currency_code":"USD","in_stock":false},{"title":"Grey\/Pink","offer_id":55444904116297,"sku":null,"price":24.99,"currency_code":"USD","in_stock":false}]},{"product_id":"cowells-bucket-hat","title":"Cowells Bucket Hat","description":"\u003ch3 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eCowell’s Bucket Hat: 360° Sun Protection\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"1\"\u003eFrom boat trips to long afternoons at the tide pools, the \u003cb data-path-to-node=\"1\" data-index-in-node=\"58\"\u003eCowell’s Surf Shop\u003c\/b\u003e Bucket Hat provides the ultimate coverage with a laid-back, coastal vibe. It’s the essential piece of gear for anyone who needs to beat the heat while repping the West Side.\u003c\/p\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"0\"\u003eFull-Circle Shade:\u003c\/b\u003e A wide, flexible brim offers 360-degree protection for your face, ears, and neck—perfect for high-UV days on the Monterey Bay.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,0\"\u003e\u003cb data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"\u003ePackable \u0026amp; Portable:\u003c\/b\u003e Made from durable yet lightweight cotton twill that’s easy to crush into a surf bag or pocket and pops back into shape whenever you need it.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,2,0\"\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"0\"\u003eBreathable Comfort:\u003c\/b\u003e Built with integrated eyelets for airflow, keeping you cool even when the wind dies down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,3,0\"\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"0\"\u003eIconic West Side Style:\u003c\/b\u003e Featuring our classic Cowell’s logo embroidered front and center, this hat is a Santa Cruz summer staple.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cowells Surf Shop","offers":[{"title":"Brown","offer_id":55444903297097,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false},{"title":"Tan","offer_id":55444903329865,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false},{"title":"Navy","offer_id":55444903362633,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false}]},{"product_id":"cowells-beanie","title":"Cowells Beanie","description":"\u003ch3 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eCowells Beanie: The Dawn Patrol Essential\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"1\"\u003eWhen the morning air is crisp and the offshore winds are blowing, the \u003cb data-path-to-node=\"1\" data-index-in-node=\"70\"\u003eCowell’s Surf Shop\u003c\/b\u003e beanie is the first thing you’ll reach for. A true Santa Cruz staple, this beanie is designed to keep you warm from the early morning surf check at the Lane to the late-night bonfire at 22nd.\u003c\/p\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"0\"\u003eInsulating Warmth:\u003c\/b\u003e Knit with premium, soft-touch acrylic that traps heat and wards off the coastal dampness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,0\"\u003e\u003cb data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"\u003eVersatile Fit:\u003c\/b\u003e Features a classic cuffed design that can be worn folded for a traditional look or unrolled for a relaxed, slouchy fit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,2,0\"\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"0\"\u003eAll-Day Comfort:\u003c\/b\u003e The stretchy, rib-knit fabric ensures a snug, comfortable fit that won't lose its shape or itch, even after hours of wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,3,0\"\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"0\"\u003eSignature Heritage:\u003c\/b\u003e Finished with our iconic Cowell’s logo patch, letting everyone know you’re a part of the West Side surf family.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cowells Surf Shop","offers":[{"title":"Black","offer_id":55444906508361,"sku":"COW-MNS-BN-TXT-BLK-OS","price":22.99,"currency_code":"USD","in_stock":false},{"title":"Grey","offer_id":55444906541129,"sku":"COW-MNS-BN-TXT-GRY-OS","price":22.99,"currency_code":"USD","in_stock":false}]},{"product_id":"cowells-hat","title":"Cowells Hat","description":"\u003ch3 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eCowells Signature Hats: The West Side Crown\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"1\"\u003eWhether you’re hiding \"surf hair\" after a session at the Lane or just looking for some shade on a sunny Santa Cruz afternoon, our \u003cb data-path-to-node=\"1\" data-index-in-node=\"130\"\u003eCowell’s Surf Shop\u003c\/b\u003e hat collection has you covered. Built for the coastal lifestyle, these hats combine classic silhouettes with the rugged durability needed for life by the Monterey Bay.\u003c\/p\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"0\"\u003eStyles for Every Local:\u003c\/b\u003e From breathable mesh-back \u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"50\"\u003eTruckers\u003c\/b\u003e and classic \u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"71\"\u003eDad Hats\u003c\/b\u003e to structured \u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"94\"\u003eSnapbacks\u003c\/b\u003e, we have the perfect fit for every head.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,0\"\u003e\u003cb data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"\u003ePremium Quality:\u003c\/b\u003e Crafted with durable materials like washed cotton twill and high-density mesh to withstand salt air and sun fade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,2,0\"\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"0\"\u003eCustomizable Fit:\u003c\/b\u003e Most styles feature adjustable closures (snapback, strapback, or velcro) to ensure a secure fit, even when the coastal wind picks up.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,3,0\"\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"0\"\u003eIconic West Side Branding:\u003c\/b\u003e Every hat prominently features our legendary hand-lettered Cowell’s logo, a badge of authenticity since 1988.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cowells Surf Shop","offers":[{"title":"Black","offer_id":55444913520713,"sku":"COW-MNS-HAT-TXT-BLK-OS","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black 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Our \u003cb data-path-to-node=\"1\" data-index-in-node=\"47\"\u003eCowell’s Surf Shop\u003c\/b\u003e Westside hat collection is designed for those who live for the spirit of the cliffs, the waves at the Lane, and the laid-back energy of our neighborhood. Whether you’re a local born-and-raised or a visitor who fell in love with the coast, these hats are the ultimate way to rep your favorite side of town.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"0\"\u003eVariety of Silhouettes:\u003c\/b\u003e Choose from our classic high-profile \u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"61\"\u003eTruckers\u003c\/b\u003e for maximum airflow, or our unstructured \u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"111\"\u003eDad Hats\u003c\/b\u003e for a relaxed, low-profile look.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2,1,0\"\u003e\u003cb data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"\u003eSun \u0026amp; Salt Ready:\u003c\/b\u003e Built with rugged materials like heavy-duty cotton twill and durable mesh to handle the salt air and the California sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2,2,0\"\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"0\"\u003eAdjustable for All:\u003c\/b\u003e Featuring easy-to-use snapback or strap closures to ensure a perfect fit for a day of skating, surfing, or exploring.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2,3,0\"\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"0\"\u003eThe Iconic Westside Logo:\u003c\/b\u003e Proudly featuring our \"Westside\" branding alongside the legendary Cowell’s name, marking over three decades of surf history.\u003c\/p\u003e","brand":"Cowells Surf Shop","offers":[{"title":"Black","offer_id":55444915585097,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false},{"title":"Heather Light Grey","offer_id":55444915617865,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false},{"title":"Khaki\/Coffee","offer_id":55444915650633,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false},{"title":"Black Mesh","offer_id":55444915683401,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false},{"title":"Heather Light Grey\/Black","offer_id":55444915716169,"sku":null,"price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6393\/6841\/files\/Gemini_Generated_Image_1n3w3y1n3w3y1n3w.png?v=1769634203"},{"product_id":"island-daze-cowells-mens-bucket-hat","title":"Island Daze Cowells Men's Bucket Hat","description":"\u003ch3 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eCowell’s Men’s Bucket Hat: 360° Sun Protection\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"1\"\u003eWhether you’re spending a full day on the boat, exploring the tide pools, or just hanging out at the beach, the \u003cb data-path-to-node=\"1\" data-index-in-node=\"112\"\u003eCowell’s Surf Shop\u003c\/b\u003e Bucket Hat provides the ultimate coverage with a laid-back, coastal vibe. 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